Binary into asm

[Nando]

Hi everyone.

I'm trying to create a routine in assembly to copy an image from memory to the screen (a third of the screen, centered)
I know the assembly code to do this.
But, in ZX Basic, afaik, I must include the image from a bin file, and label it (I know how to do that)
So, if I need to use the address of the bin file, in Basic I would use @label (and this works)
But how to I use this label inside an asm routine?

Code:

art:
asm
incbin "final.bin"
end asm

pause 0
paper 0: ink 7: border 0: CLS

asm
ld hl,(_art)
ld de,18434
ld bc,2048
ED
LDIR
RET
end asm

It's probably some syntax issue. I need to load HL with the address of the bin file, but get "error: Undefined GLOBAL label '._art'" when compiling