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<channel>
	<title>boriel.com &#187; Blogosphere</title>
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	<link>http://www.boriel.com</link>
	<description>La conexión con lo que hay &#34;ahí fuera&#34;</description>
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		<item>
		<title>XHTML Strict 1.0 valid reCaptcha</title>
		<link>http://www.boriel.com/2009/07/29/xhtml-strict-valid-recaptcha/</link>
		<comments>http://www.boriel.com/2009/07/29/xhtml-strict-valid-recaptcha/#comments</comments>
		<pubDate>Wed, 29 Jul 2009 10:45:52 +0000</pubDate>
		<dc:creator>Boriel</dc:creator>
				<category><![CDATA[Internet]]></category>
		<category><![CDATA[[lang_es]Blogosfera[/lang_es][lang_en]Blogosphere[/lang_en]]]></category>
		<category><![CDATA[[lang_es]Informática[/lang_es][lang_en]Computer Science[/lang_en]]]></category>
		<category><![CDATA[[lang_es]Programación[/lang_es][lang_en]Programming[/lang_en]]]></category>

		<guid isPermaLink="false">http://www.boriel.com/?p=780</guid>
		<description><![CDATA[I&#8217;m currently working on a web which uses a contact form. To avoid Spam, I use reCaptcha which is a very good Captcha system (even better than the one I used for the blog comments). You can see it in action in the contact form of this blog. The problem with the default reCaptcha output [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;m currently working on a web which uses a contact form. To avoid Spam, I use <a href="http://recatpcha.net">reCaptcha</a> which is a very good Captcha system (even better than <a href="http://www.boriel.com/plugins/captcha-plugin/">the one</a> I used for the blog comments). You can see it in action in the contact form of this blog.</p>
<p>The problem with the default reCaptcha output is that it does not validates XHTML 1.0 Strict because the use of iframes. But you can change the code at the recaptchalib.php file (available <a href="http://code.google.com/p/recaptcha/downloads/list?q=label:phplib-Latest">here</a>). This problem persist at the current version (1.10 at this moment).</p>
<p>Replacing the code at lines #122 &#8211; #128 with:</p>
<div class="hl-surround" ><div class="hl-main"><pre><span class="hl-inlinetags">&lt;?php
    </span><span class="hl-reserved">return </span><span class="hl-quotes">'</span><span class="hl-string">&lt;script type=&quot;text/javascript&quot; src=&quot;</span><span class="hl-quotes">'</span><span class="hl-code">. </span><span class="hl-var">$server</span><span class="hl-code"> . </span><span class="hl-quotes">'</span><span class="hl-string">/challenge?k=</span><span class="hl-quotes">'</span><span class="hl-code"> . </span><span class="hl-var">$pubkey</span><span class="hl-code"> . </span><span class="hl-var">$errorpart</span><span class="hl-code"> . </span><span class="hl-quotes">'</span><span class="hl-string">&quot;&gt;&lt;/script&gt;
        &lt;noscript&gt;
            &lt;div id=&quot;no_js_recaptcha&quot;&gt;
                &lt;object type=&quot;text/html&quot; data=&quot;http://api.recaptcha.net/noscript?k=</span><span class="hl-quotes">'</span><span class="hl-code"> . </span><span class="hl-var">$pubkey</span><span class="hl-code"> . </span><span class="hl-quotes">'</span><span class="hl-string">&quot; width=&quot;500&quot; height=&quot;300&quot;&gt;
                &lt;!--[if IE]&gt;
                &lt;iframe width=&quot;500&quot; height=&quot;300&quot; frameborder=&quot;0&quot; src=&quot;http://api.recaptcha.net/noscript?k=</span><span class="hl-quotes">'</span><span class="hl-code"> . </span><span class="hl-var">$pubkey</span><span class="hl-code"> . </span><span class="hl-quotes">'</span><span class="hl-string">&quot;&gt;&lt;/iframe&gt;
                &lt; ![endif]--&gt;
                &lt;/object&gt;
            &lt;/div&gt;
        &lt;/noscript&gt;</span><span class="hl-quotes">'</span><span class="hl-code">;
</span><span class="hl-inlinetags">?&gt;</span></pre></div></div>
<p>will do the trick <img src='http://www.boriel.com/blog/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
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		<slash:comments>10</slash:comments>
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		<item>
		<title>2.0 is Dead</title>
		<link>http://www.boriel.com/2009/07/05/la-2-0-esta-muerta/</link>
		<comments>http://www.boriel.com/2009/07/05/la-2-0-esta-muerta/#comments</comments>
		<pubDate>Sun, 05 Jul 2009 20:24:39 +0000</pubDate>
		<dc:creator>Boriel</dc:creator>
				<category><![CDATA[Internet]]></category>
		<category><![CDATA[[lang_es]Blogosfera[/lang_es][lang_en]Blogosphere[/lang_en]]]></category>
		<category><![CDATA[linkedin]]></category>

		<guid isPermaLink="false">http://www.boriel.com/?p=750</guid>
		<description><![CDATA[Well, I already have other 3 large posts awaiting to be published. These days I feel somewhat unmotivated to do anything, and this hot weather doesn&#8217;t help very much&#8230; As if that were not enough, I try to maintain this blog completely bilingual, which makes me even lazier for posting anything&#8230; I&#8217;m not interested in [...]]]></description>
			<content:encoded><![CDATA[<p>Well, I already have other 3 large posts awaiting to be published. These days I feel somewhat unmotivated to do anything, and this hot weather doesn&#8217;t help very much&#8230; <img src='http://www.boriel.com/blog/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' />  As if that were not enough, I try to maintain this blog completely bilingual, which makes me even lazier for posting anything&#8230;</p>
<p>I&#8217;m not interested in publishing superficial things as I&#8217;ve seen over there: I believe nobody will be interested in whether I got up tired this morning, nor whether I had a ham-cheese sandwich or just a jam toast for breakfast. I neither believe it is important to discuss about my <i>which shoes pair should I wear today</i> dilemma (I don&#8217;t by the way <img src='http://www.boriel.com/blog/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' />  ).</p>
<p>Internet <i>big bang</i> information era brought us this big wave of shallowness (or excessive ego <i>show-offing</i>) which not only I&#8217;m not interested in, but also have buried others which deserve to be read.</p>
<p>I understand other people find exciting to find out what have Nicole Kidman, Brad Pitt o whomever for breakfast. They are famous people and always have a fan legion after them. But I find really pretentious to ever think that what we (common mortals) do in our boring day by day living has any interest for the rest of the people. Maybe our closer friends circle would like to know, but you needn&#8217;t to post in on a blog (yes, I know, It&#8217;s <i>cool</i> and it&#8217;s on fashion to do it so). It&#8217;s enough to agree with them to go to a Café or a Pub and tell them face to face <img src='http://www.boriel.com/blog/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
<p>This Internet 2.0, effectively, has brought us an entire <em>Journalist 2.0</em> generation which mistakes  <em>&#8220;being a Reporter&#8221;</em> with <em>&#8220;being a Journalist with a graduate in Journalism&#8221;</em> (I already talk about mistaking being the &#8220;computer guy&#8221; with being a Computer Science Engineer -which seems to be what Spanish Government is doing- in previous post). A generation that doesn&#8217;t create original content: doing so takes time and effort and this is old fashioned nowadays.</p>
<p>I&#8217;ve seen actual little things to be announced as major breakthroughs. And this tendency seems to be in<br />
rising up. These <em><del>major</del> minor breakthroughs</em> are announced more and more often, but they&#8217;re just noise. The next thing will be announcing new type fonts and colors as <em>high innovation</em>. <img src='http://www.boriel.com/blog/wp-includes/images/smilies/icon_biggrin.gif' alt=':D' class='wp-smiley' />  What I mean it that, nowadays, <u>the container is given more importance than the content</u>. But among all this noise, there are some <em>islands</em> which really interesting and important things which worth to be read.</p>
<p>Today there&#8217;s no content: just design. To me, the Web 2.0 is dead.</p>
<p><b>Update (19:40 &#8211; 27th July, 2009):</b> You can read (in Spanish) a better reasoned post about this topic: <a href="http://www.asinorum.com/la-crisis-web-20/1442/">http://www.asinorum.com/la-crisis-web-20/1442/</a></p>
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		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Technorati, Google not indexing&#8230;?</title>
		<link>http://www.boriel.com/2006/06/07/technorati-google-no-indexan/</link>
		<comments>http://www.boriel.com/2006/06/07/technorati-google-no-indexan/#comments</comments>
		<pubDate>Wed, 07 Jun 2006 18:24:55 +0000</pubDate>
		<dc:creator>Boriel</dc:creator>
				<category><![CDATA[Internet]]></category>
		<category><![CDATA[Wordpress]]></category>
		<category><![CDATA[[lang_es]Blogosfera[/lang_es][lang_en]Blogosphere[/lang_en]]]></category>

		<guid isPermaLink="false">http://www.boriel.com/2006/06/07/technorati-google-no-indexan/</guid>
		<description><![CDATA[I realized almost by chance, 2 days ago: It seems my web content is not being indexed by Google, nor Technorati, nor MSN Search not Yahoo search. I&#8217;ve got a bit alarmed because these last 18 days (since May 20th) this web has not been indexed for the most of search engines&#8230; Since I don&#8217;t [...]]]></description>
			<content:encoded><![CDATA[<p>I realized almost by chance, 2 days ago: It seems my web content is not being indexed by Google, nor Technorati, nor MSN Search not Yahoo search. I&#8217;ve got a bit alarmed because these last 18 days (since May 20th) this web has not been indexed for the most of search engines&#8230; <img src='http://www.boriel.com/blog/wp-includes/images/smilies/icon_sad.gif' alt=':(' class='wp-smiley' /> </p>
<p>Since I don&#8217;t use <code>robots.txt</code> I only could think either it&#8217;s because of a plugin I&#8217;ve recently installed or the cause is beyond my control (not directly related to me), but it&#8217;s affecting me anyway. I&#8217;m suspecting of <a href="http://elliottback.com/wp/archives/2005/10/23/wordpress-hashcash-30-beta/">WP-HashCash</a> plugin I installed the same day I wrote <a href="http://www.boriel.com/2006/05/27/bye-bye-captcha/">Bye Bye, Captcha!</a>. It was just this day my site stop being indexed (the mentioned post was written just after installing this plugin and has not been indexed either). In fact, WP-HashCash is in charge of getting spam bots away using JavaScript, and I suspect such javascript might be interferring other <i>spider</i> bots in some way.</p>
<p>The other suspected plugin is <a href="http://dev.wp-plugins.org/wiki/Kramer">Kramer</a> which I also installed by that time, though it&#8217;s less likely it is the one cousing troubles. I&#8217;ve momentarily disabled both to see what happens.</p>
<p>If someone has a clue, please don&#8217;t hesitate to tell.</p>
<p><b>Update:</b> (12:07 &#8211; Jun 09th) I&#8217;ve disabled almost every plugin in my system and then pinged Technorati (its support service told me their web <i>spiders</i> couldn&#8217;t access my site for some reason). It seems I&#8217;m now indexed! The problem now is I don&#8217;t know thich plugin was causing troubles (supposing it was one of them). <img src='http://www.boriel.com/blog/wp-includes/images/smilies/icon_sad.gif' alt=':(' class='wp-smiley' /> Will keep investigating&#8230;</p>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>The Microwave Society</title>
		<link>http://www.boriel.com/2006/05/31/la-sociedad-microondas/</link>
		<comments>http://www.boriel.com/2006/05/31/la-sociedad-microondas/#comments</comments>
		<pubDate>Wed, 31 May 2006 21:27:22 +0000</pubDate>
		<dc:creator>Boriel</dc:creator>
				<category><![CDATA[Internet]]></category>
		<category><![CDATA[[lang_es]Blogosfera[/lang_es][lang_en]Blogosphere[/lang_en]]]></category>

		<guid isPermaLink="false">http://www.boriel.com/2006/05/31/la-sociedad-microondas/</guid>
		<description><![CDATA[When I was a child, there was a TV advertisement that strongly attracted my attention: It was a microwave commercial. I can&#8217;t recall the brand, but vaguely remember what they said. It was something like this: &#8220;Defrosting chicken, 4 minutes. Heating food: 2 minutes. Boiling water: 15 seconds&#8221; Time durations are invented, I can&#8217;t remember [...]]]></description>
			<content:encoded><![CDATA[<p>When I was a child, there was a TV advertisement that strongly attracted my attention: It was a microwave commercial. I can&#8217;t recall the brand, but vaguely remember what they said. It was something like this:</p>
<blockquote><p>&#8220;Defrosting chicken, 4 minutes. Heating food: 2 minutes. Boiling water: 15 seconds&#8221;</p></blockquote>
<p>Time durations are invented, I can&#8217;t remember them exactly.</p>
<p>&#8220;<i>Wow! How fast!</i>&#8220;, I told myself. In those times, latest &#8217;80s, microwaves were not very known, at least in the Canaries, and were more considered luxury stuff. But it wasn&#8217;t that what I found hard to believe. I rememeber my mother putting the chicken to defrost on the kitchen sink in the early morning, to start cooking it at midday; if I were to boil water for an infusion it took me at least 3 or 4 minutes in our gas cooker. So, was the advertisement telling the true? How could it be <u>so fast</u>?</p>
<p>Unfortunately, that was a bad omen: Not only cooking would speed up (with the arrival of microwaves): Everything did. People want to do everything quicker. And among this hustle and bustle, one asks oneself why: to save more time? more time to do more things quicker? <img src='http://www.boriel.com/blog/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' />  It&#8217;s supposed that, in the end, you&#8217;ll have more spare time, but I&#8217;ve seen many people having fun <i>in a hurry</i> during their spare time, not knowing very well why, putting the foot on the accelerator all the time&#8230;</p>
<p>We live in a <i>microwave society</i>, a more and more vibrating one, of which symptoms are now moving into the blogosphere. If something requires time, few people take the trouble to try it.</p>
<p><span id="more-78"></span></p>
<h2>The Power of Linking II</h2>
<p>In a previous post I mentioned how suggestive is <a href="http://www.boriel.com/2006/05/20/el-ego-y-la-importancia-de-que-te-lo-enlacen/">the power of the link and the ego</a>. A good way of promoting your blog is making other people to link you from a popular site or from a news one. <a href="http://www.digg.com/">Digg</a> is a site that promotes (or penalizes) news in a colaborative way. Not long a go, a Spanish <i>clone</i> of Digg, <a href="http://www.meneame.net/">Menéame</a> and a little later <a href="http://tec.fresqui.com/">Fresqui</a> went out. At first sight, the former is more popular, though the later is getting closer, as you can see in this <a href="http://www.alexa.com/data/details/traffic_details?&amp;range=m&amp;size=large&amp;compare_sites=tec.fresqui.com&amp;y=r&amp;url=www.meneame.net">comparative</a> profile.</p>
<p>The idea behind Digg, Menéame and similiar sites is interesting: People vote news and when they reach certain amount of them they get published (they go to the front page). This way it&#8217;s supposed the most interesting news for <i>The Community</i> go out. The main difference between Digg and the Spanish clones are these allows anonymous votes. Apart of that, they work in a very similar way.</p>
<p>One expects that subscribing to Menéame RSS feed, for example, you could have an up to date incoming interesting and fresh news feed. But, again, the ego, the power of linking and the vibrating competition could drive this system into corruption and to die from success.</p>
<p>When a story is sent, if it&#8217;s voted it will get published, and the source site will get many visits, and thus, become popular. Due to the <i>power of the link</i>, to that compulsion of the ego to become popular, to get more attention to itself with some kind of narcissism, many stories are sent to that sites expecting to get more visits. Actually, the story is the least important thing here. In some cases, it even is not a true story. The authors (the senders) want to be voted and visited. But there&#8217;s another problem in this shaking environment: Stories must not be duplicate (already sent by someone), so <b>the first in sending it wins</b> (that is: his/her story gets published in the front page, the others discarded).</p>
<p>These causes many <a href="http://digg.com/technology/How_we_can_stop_duplicate_stories_on_Digg">duplicate stories</a>. This is not a problem, since the system has filtering mechanisms, but shows the tendency of senders to <i>replicate</i> stories from other sources instead of <u>creating original content</u>. Some of them don&#8217;t even rewrite the story (I&#8217;m not going to link some examples here, but I&#8217;m sure some people will feel I&#8217;m talking about them). They simply <i>cut &amp; paste</i> the story and then link to the original source (usually a <i>true electronic newspaper</i>). Is this the up and coming <i>Digital Journalism</i>? To be honest, I then prefer reading the original source (generally written by a <b>true reporter</b>, you know, those who studied for it), rather than a crude plagiarism of a teenager with a strong desire of popularity (which, in case of getting it, would be unfair) and, what is worse, with spelling mistakes (WTF?? if you copy it, at less do it well).</p>
<p>In the <i>Microwave Society</i> things go fast, and if something is not done in 5 minutes, it&#8217;s abandoned: it is not worth the hassle. Creating <b>original content</b> takes TIME. And when you create original content and it&#8217;s a good one, the rest of those self entitled &#8220;digital reporters&#8221;, will simply copy you, they will replicate you and, in some manner, takes part of your merited popularity away. Menéame is full of examples of this, links to silly things, stupid video-sketches an other &#8220;news&#8221;, whilst other good stories remain hidden under surface. Later, some <i>BlogStar</i> (someone considered a guru in the blogosphere) sends the same previously ignored story and this time it reachs the front page. Why did it reach the front page? Is that the proof of the power of someone with popularity and &#8220;his/her&#8221; community? Some people seems to get really upset because of this.</p>
<p>Giving a glance to <a href="http://meneame.net/story/hoy-es-dia-del-orgullo-friki">this example</a> (in Spanish) and reading comments below we realize that actually <i>the story is the least important</i> thing. We can read comments about how duplicate it is or who really was the first in sending it, but nothing about its content. And what about the genuine story (the one sended first)? Yet again, the <a href="http://meneame.net/story/dia-del-orgullo-friki">comments</a> are not related to the story, but to <i>the power of the Link. They&#8217;re about the effect of the publication, and the &#8220;menéame effect&#8221;</i> (See <i>Slashdot Effect</i> in the previous post).<br />
<i><br />
</i>I found Menéame an interesting <i>social</i> experiment. Many people taking part there denounce <i>state corruption</i>, <i>fraud, deceptive advertising</i> in the media, and so on and so forth&#8230; but they themselves use the same dirty tricks in the blogosphere. How hypocritical!</p>
<h2>In conclusion&#8230;</h2>
<p>What cames out from the related post ant this one, from my humble point of view is:</p>
<ol>
<li>Many bloggers are not even interested in what they publish, but in how many visits they will get for publishing that story (and yes, the ego and the desire of popularity are behind this).</p>
</li>
<li>From the above, we realize that sometimes is more important why a story is published or who did it that the topic iself.</li>
<li>Creating original content takes time. Nowadays, few people takes time and effort in the blogosphere (especially younger people don&#8217;t). Really original content is poor and scarce.</li>
<li>When a story is <i>replicated</i> very much it should be considered important within the community, and the level of replication a measure of impact. Before it was the linking level (PageRank), but today this measure should be the copy itself (and, if I&#8217;m true, Google could already be using thins in <i>Google News</i>).
</li>
</ol>
<h2>A final suggestion</h2>
<p>If you want your blog to become popular, work for it. As stated before, making original content takes time and some effort. It&#8217;s hard to maintain a high posting rate creating original content. Don&#8217;t try your site to become a news site like Slashdot or Digg. Maintaining that posting rate is impossible. Behind those sites there is a huge commuity of users and not a single person. Communities don&#8217;t have ego, they&#8217;re a mass of people. Most people read sites like Digg or Slashdot and then jumps to the source of the story. But rarely do they &#8220;<i>hook</i>&#8221; to the a cut &amp; paste blog. If someone really finds your blog interesting, it&#8217;s because it has original content (usually on a topic), or likes you or <u>your opinions</u> (not others ones).</p>
<p>It&#8217;s ok to &#8220;copy&#8221; and link a story, but it would be much better if you comment on it and show your point of view (this is the original content you can contribute) instead of just cut and paste it with no more added information. When you comment a story from your blog, you should link it and, if possible, send a <a href="http://es.wikipedia.org/wiki/Trackback">trackback</a>. An summary of your post will appear as a comment on the source story blog. That&#8217;s the way the blogosphere builds up. People who read the source story will read your comment and, if they find it insteresting, will visit your blog. So you have your link.</p>
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		<slash:comments>7</slash:comments>
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		<title>The Ego, and How important is to be linked</title>
		<link>http://www.boriel.com/2006/05/20/el-ego-y-la-importancia-de-que-te-lo-enlacen/</link>
		<comments>http://www.boriel.com/2006/05/20/el-ego-y-la-importancia-de-que-te-lo-enlacen/#comments</comments>
		<pubDate>Sat, 20 May 2006 11:28:20 +0000</pubDate>
		<dc:creator>Boriel</dc:creator>
				<category><![CDATA[Internet]]></category>
		<category><![CDATA[[lang_es]Blogosfera[/lang_es][lang_en]Blogosphere[/lang_en]]]></category>

		<guid isPermaLink="false">http://www.boriel.com/2006/05/20/el-ego-y-la-importancia-de-que-te-lo-enlacen/</guid>
		<description><![CDATA[With the overhelming arrival of the Blog Fashion, hundred of netizens from being passive news readers, have become active the publishers and authors. This, as first glance, it&#8217;s rather positive: In principle, anyone can post whatever they one inmediately (there are exceptions, like censorship in other countries, but I will write on that topic in [...]]]></description>
			<content:encoded><![CDATA[<p>With the overhelming arrival of the <i><a href="http://en.wikipedia.org/wiki/Blog">Blog</a> Fashion</i>, hundred of <a href="http://en.wikipedia.org/wiki/Netizen">netizens</a> from being passive news readers, have become active the publishers and authors. This, as first glance, it&#8217;s rather positive: In principle, anyone can post whatever they one inmediately (there are exceptions, like censorship in other countries, but I will write on that topic in a future post). Browsing sites like  <a href="http://www.sifry.com/alerts/">Sifry&#8217;s Alerts</a>, we can see thet blogs are <i>a plague</i>, and it doubles almost every <a href="http://www.sifry.com/alerts/archives/000419.html">five month</a>. We&#8217;re living an age of freedom of speech (well, not everywhere&#8230;, but almost) as never seen before. But&#8230; ¿Does it really creates more information? ¿Have the people actually so much to tell?</p>
<p><span id="more-74"></span></p>
<h3>About blogs</h3>
<p><b>Personal Blogs</b> usually tell day by day livings and personal matters of their owners. People usually read them because of the <i>emotional hook</i> these things have, for the voyeurism and the gossiping on the live of others. Emotional hook is like a very powerful <i>drug</i>. TV programs with little or none actual content, but with a strong emotional charm (e.g. Big Brother, Soup Operas, etc) keep people in front of the box. Morbo and emotions thrills people and almost freezes them, keeping them interested in, usually boring, other people lives.</p>
<p>There&#8217;re blogs like these programs, which also <i>hook</i> people. Many unknown netizens read others dull lives almost day by day, like watching soup opera. From time to time, some of them through their disgraces to the cyberspace. But, when there&#8217;s no news to tell, the simple fact of making a sandwich, describe the new clothes you bought just today, or any other boring fact of the day by day living are published on thousand of blogs everyday.</p>
<p>On the other hand, there are news blogs, or specialized ones focused on one (or a few) topics, usually hobbies or thougs (my blog is one of those). The idea behind them is we published about our hobbies expecting other hobbyist opinion in return. ¿Do you like Bonsais? ¿Are you a <a href="http://www.boriel.com/2006/04/22/mi-propio-tema-sobre-retroinformatica/">ZX Spectrum</a> nostalgic, like I am? ¿Play Role Games? Create up a blog and publish about it, what you think, what you like and what you don&#8217;t, and read other&#8217;s blogs with the same preferences. Welcome to the blogsphere&#8230;</p>
<h3>Google and &#8220;<i>The Power of Linking</i>&#8220;</h3>
<p>A blog with no readers, unless written for therapeuthics purposes (for ranting?), is useless. Who wants to write and not to be read? When you&#8217;ve post several times, and your friends and colleagues have stopped writing comments in your blog, <i>comment silence</i> appears, and a new question arises: <i>Is anybody reading me?</i>. Tools like <a href="http://www.google.com/analytics/">Google Analytics</a>, or maybe <a href="http://www.boriel.com/dinastats2/">your own hosting ones</a> might be useful for you to have an idea about the amount of people visiting your site.</p>
<p>What could you do to make people read you? How <i>important</i> is your blog?<br />
I&#8217;m sure you already suspect the answer: The more poeple <i>refer to</i> your blog, the more it&#8217;s commented and, in short, the more <b>popular</b> it becomes, the more important you blog is. In the Internet, popularity and linking comes toguether, and your blog will be not an exception. Google itself, gives more importance to pages linked more by others (it&#8217;s well known <i><a href="http://www.google.com/technology/">PageRank</a> algorithm does exactly that: counts how many pages link to your one and gives you an </i><i>importance</i> number).</p>
<p>And then, <i>the strugle for being linked</i> arises. Perversion begins: Many people pay for it, and there even are companies which manages <i>linking farms</i> (fake pages with lot of links to your site, to increase the PageRank popularity index). Google has already warned it will downgrade those pages, and its related <i>linking farms</i>.</p>
<p>However, thanks to PageRank, other concepts have been perverted too: If your blog gets lots of links, it means Google will take it into consideration (no dubt, mane people has referred to it), but this does not imply it will be more visited. Of course, a very linked blog is more probably to be visited, but there is a moment in which this won&#8217;t be necessary. If you&#8217;re really interested in a site, you won&#8217;t arrive into it from another one, you get directly throught it (e.g. via a bookmark). For example, I usually read two news sites:<a href="http://www.slashdot.org">Slashdot</a> and its homologue Spanish version  <a href="http://www.barrapunto.com">Barrapunto</a>. If you&#8217;re linked by one of them, it&#8217;s because you blog really have something interesting to tell. Be ready, because the torrent of visits will probably block your site. It&#8217;s the so known <i>Slashdot effect</i>.</p>
<p>If you&#8217;ve get through here, then I&#8217;m happy for not get you bored. You probably know most of this already if you&#8217;ve been into the <i>blogosphere</i>.</p>
<p>But let&#8217;s go back to our main topic: Do <em>Slashdot</em> or <em>Barrapunto</em> really need to be linked? No. Not now. Because they&#8217;ve achieved the most difficult: They have a big and constant audience, which read them almost daily. They come up when there were almost no news sites. There were no <i>competitors</i>. Today, a huge amount of blogs struggle for popularity, for being known and linked. Because, don&#8217;t fool ourselves, we all want to be listened, to be read, if we have a blog&#8230;</p>
<p>And why? Excuses (and not answers) made to this question tends to be apparently logical: &#8220;Because I could put some advertisement&#8221;, &#8220;Maybe someone will buy it and I&#8217;ll strike it rich&#8221;&#8230; But beneath those ideas usually hides something less evident: When the desire to be known and popular becomes an obsession, an obsession to drive the masses and to be, in some manner, famous and popular what&#8217;s after that is <b>the ego</b>. Always the ego.</p>
<p>And yes, with this post I&#8217;ve prepared the ground to my next one&#8230;</p>
<p>To be continued&#8230; (stay tunned).</p>
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